Job Title
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Sales & Marketing Manager Air Traffic Systems
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Office Location
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Cramlingtron
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Salary
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£40-50k p/a
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Office/WFH Split
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Hybrid (Negotiable)
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Notes from Deerfoot IT’s Discussion with the Hiring Manager
What is the background of this hire?
Copperchase has expanded beyond its original focus as an ‘AFTN (Aeronautical Fixed Telecommunication Network) Messaging’ company, diversifying into a broad range of air traffic control (ATC) products and services. This growth, combined with increased market competition and the introduction of new technologies by rivals, necessitates a strategic enhancement in sales and marketing efforts. The company is now seeking a Sales and Marketing Manager to effectively promote its evolved offerings, navigate the competitive landscape, and ensure business success.
How often am I required on-site?
The role requires a mix of on-site and home/office-based work. The precise nature of these requirements will be determined by the size and value of the sales opportunities. While much of the work, especially with overseas clients, can be handled via phone or email, frequent on-site visits are necessary to engage with UK customers and promote Copperchase's products.
What projects will I be working on?
As the Sales & Marketing Manager for Air Traffic Systems at Copperchase Ltd, you will be involved in promoting and selling the company’s expanded range of air traffic control (ATC) products and services. Your projects will include developing and implementing comprehensive marketing strategies with a hired marketing firm, managing customer relationships through regular communications and visits, and leading sales strategies to meet annual targets. You will also coordinate with technical experts within Copperchase to provide detailed product information and support to customers, ensuring the best solutions are offered to meet their needs.
When do applications close and what are the timelines for feedback?
This role is open-ended until the right candidate is sourced.
What is the interview process?
The interview process involves two stages: The first stage is a technical interview conducted by the project manager, focusing on assessing the candidate's technical abilities. The second stage includes interviews with the directors, aimed at evaluating the candidate's fit within the team and the company culture.
Is industry-specific experience required?
Yes, industry-specific experience is required for the Sales & Marketing Manager position at Copperchase Ltd. The job description highlights the need for technical knowledge of air traffic control (ATC) operations and familiarity with the aviation marketplace. This understanding is crucial for effectively promoting and explaining Copperchase's products within the ATC sector, managing customer relationships, and navigating the competitive landscape. The role demands someone who is not only adept in sales and marketing but also deeply knowledgeable about aviation and air traffic systems to ensure they can meet the specific needs of their clients.
Job Description
About Copperchase:
Founded in 1990, Copperchase is a leading provider of operational solutions and services in the aviation industry, specializing in air traffic control systems, airport operations, and meteorological services. Known for its innovative approach, the company delivers advanced technology systems that enhance air traffic management and airport efficiency. Copperchase is committed to quality and customer service, adhering to strict project management practices, and providing customer-centric services such as system installation, commissioning, and comprehensive after-sales support. With a focus on technology and client satisfaction, Copperchase continually improves the safety and efficiency of global aviation operations, maintaining its reputation as a trusted industry leader.
Main Purpose of the Role:
The main purpose of the Sales & Marketing Manager role at Copperchase Ltd is to promote and sell the company’s air traffic control (ATC) products and services in the UK and globally. The role involves raising market awareness of Copperchase's expanded offerings, negotiating, and closing sales deals, and maintaining strong customer relationships. This position is vital for demonstrating Copperchase's broad capabilities beyond its traditional 'AFTN Messaging' image, thereby supporting its growth and success in a competitive market.
Lifestyle
The Sales Manager at Copperchase will need to work flexibly, often during unsociable hours, and spend significant time networking with customers via phone or in-person meetings. This role requires a combination of telephone, email, and on-site interactions, tailored to the importance of each sales opportunity. Frequent travel and customer entertainment are essential to understand and meet the needs of Copperchase's diverse customer base through trusted relationships. Given the highly competitive nature of the ATC sector, the Sales & Marketing Manager must possess deep market knowledge, including the structure and needs of client businesses and available technological solutions, to effectively respond to customer demands.
Major Duties
- Prepare quotes and proposals within the company’s guidelines.
- Manage the administration of Support and Maintenance contracts.
- Ensure that quotations are well defined and appropriate to Copperchase resources, skills, and expertise.
- Maintain relevant sales, quotation, and customer databases.
- Working with the hired marketing company to develop and execute comprehensive marketing strategies to promote Copperchase ATC system products and services effectively.
- Collaborating with the hired marketing company to create and implement marketing campaigns, including digital marketing, advertising, and promotional activities, to increase brand awareness and generate leads.
- Managing the company’s online presence, including website content, social media channels, and email marketing campaigns.
- Monitoring and analysing the performance of the hired marketing company’s initiatives, tracking key metrics, and preparing regular reports to evaluate effectiveness and inform future strategies.
Objectives
- Achieve annual sales deliverables target of 2.10M within Air Traffic Systems.
- Maintain relationships with UK & Overseas clients.
- Acquire new clients alongside the existing ones.
Required Experience